Final Post

This concludes my blog for assessment as part of the Cybercultures Module for MA in Public Relations and New Media. Thank you for reading.

The Girl in the Minnie Mouse T-Shirt

Everything about the picture I was staring at in my Twitter feed was wrong.  But what really caught my attention was that t-shirt.  Pink, sparkly and adorned with a dancing Minnie Mouse.  My daughter, a devoted Minnie Mouse fan, had many similar versions of it neatly folded in her dresser. More often than not she’ll

Watching your P’s, Q’s and #’s

The rise in citizen journalism means that organisations need to constantly monitor what is being said about them both off-line and on-line.  Public relations professionals need to be the ‘ears’ and ‘eyes’ of an organisation and seek out what is being said about the brand.   There are many free tools available to do this